First of all I wonder who the hell are they trying to target with that statement? The mellow jazz listening fiercely competitive demographic? I just don't understand, maybe after listening to a vigorous session of Miles Davis, they suggest you revitalize yourself with some Gatorade.Secondly how is Gatorade the Rebirth of the cool? Is this beverage following a minimalist aesthetic, is it somehow responsible for a resurgence in bebop and cool jazz? Perhaps this beverage will be responsible for bringing about a artistic change in the composition of sports drinks, a move away from the riskier, energy induced, Dizzy Gillespie inspired trend that Powerade was following.
